Barilla

Barilla contacted Emakina as the famous pasta brand needed a platform to organize a contest in order to boost its popularity in Flanders: the prize was a dinner party at the winner’s home, with the meal prepared by a local celebrity.

The concept is illustrated in this video:

https://www.youtube.com/watch?v=_knHjRpUGts

Barilla / Sterren Koken / webdesign / Art direction
Barilla / Sterren Koken / webdesign / Art direction
Barilla / Sterren Koken / webdesign / Art direction
Barilla / Sterren Koken / webdesign / Art direction
Barilla / Sterren Koken / webdesign / Art direction
Barilla / Sterren Koken / webdesign / Art direction
Art Direction

This project needed a visual identity that highlighted the ‘contest’ aspect of the website in its different components: key visual, logo, brand’s guidelines…

The platform had to give an impression of freshness, dynamism and conviviality.

Barilla / Sterren Koken / webdesign / Art direction