Beru, one of the main international automotive ignition systems brand, commissioned Emakina.BE with the enlargement of their database via its retailing network. We thus created a contest with many prestigious gifts related to classic cars.
I was appointed Art Director for this project and defined the visual identity of the campaign, created printed and POS material, designed the digital platform for desktop and mobile as well as the emailing templates.
In order to give the campaign a real personality with a strong character, we needed to organize a photo shoot. We teamed up with Brussels studio Jeckyll’n’Hyde to achieve the visual universe we had imagined.