Lindemans, a famous traditional brewery a few steps away from Brussels, contacted Emakina to sell its new Gueuze Lambic Cuvée René to the American public. The objective was to attract young, hip customers while bringing forward 200 years of knowhow.
Along the baseline “Brewing sour ales for 200 years”, we imagined a strong, catchy illustration, harmoniously blending both the old and the new style into a single spirit.
There was no choice but organizing a photo shoot in order to obtain the main visual material we wanted.
So we took care of the casting before working with Brussels studio Jeckyll’n’Hyde for the shoot.