Lindemans
Cuvée René

Lindemans, a famous traditional brewery a few steps away from Brussels, contacted Emakina to sell its new Gueuze Lambic Cuvée René to the American public. The objective was to attract young, hip customers while bringing forward 200 years of knowhow.

Along the baseline “Brewing sour ales for 200 years”, we imagined a strong, catchy illustration, harmoniously blending both the old and the new style into a single spirit.

Lindemans_Poster_ad_02
shooting & retouching

There was no choice but organizing a photo shoot in order to obtain the main visual material we wanted.

So we took care of the casting before working with Brussels studio Jeckyll’n’Hyde for the shoot.

Lindemans_shoot_03
Lindemans_shoot_04
Lindemans_shoot_05
Lindemans_shoot_01
Lindemans_shoot_02