the Luxury

Prestigious hotels and leisure group Starwood asked Emakina to produce an inspirational website for its Luxury Collection, targeted at a specific, business oriented or wealthy audience.

With a huge quantity of content that needed to be digitalized, the challenge was as technical as it was creative: UI/UX, graphical elegance, ergonomics… Everything had to be done to offer a relaxing, immersive user experience.

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Starwood Luxury Hotel
Starwood Luxury Hotel
Call to action

Far from the push marketing habits of the competition, the point was to inspire users to book a hotel room.

The challenge was to choose the right moment within the user experience to present the booking tool to the website’s visitors.

Starwood Luxury Hotel